#VisionZeroAtWork Signs Placed Around SF

This week you might have noticed some new and informational signs along your commute. A few days ago, #VisionZeroAtWork posters went up all over San Francisco to explain some of the various safety-related engineering installments that will help us reach our Vision Zero goal.

The posters will help commuters learn more about protected bike lanes, bus bulb outs, pedestrian scrambles, shark’s teeth, daylighting, and other street improvements they might have recently seen for the first time in their neighborhoods. 

San Francisco commuter Kristy Lin Billuni was so excited to see a poster about pedestrian scrambles that she tweeted out this ecstatic selfie! It’s great to see residents and visitors alike learning about the ways Vision Zero is making our city safer for all. Smiles all around for safer streets!

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Education to Last a Lifetime

The YMCA of San Francisco’s Y-bike program – funded by the SFMTA – has been providing in-school bike education to middle and high school students since 2009, but has just begun expansion to elementary schools! The goal is to provide opportunities for San Francisco kids to get on a bike – perhaps for the first time – and learn the basics of safe biking. Check out this photo from the Presidio, where Spring Valley Elementary students learned practices that will guide their learning and decisions well beyond their childhood years. 

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Eyes on the Street…Literally!

You may have noticed an increased number of SFPD officers citing for distracted driving. This is part of a series of six high-visibility enforcement events that are intended to not only dissuade drivers from operating phones while driving, but also to inform the public that ending distracted driving is a high priority for the city. It caught the attention of KRON reporter Stanley Roberts, who featured an enforcement event in a recent People Behaving Badly segment. Give it a watch and tell your friends to obey the law by not using their phones while driving!

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Vision Zero Heroes Press the Flesh for Street Safety

As “Summer” turns to SF Summer, the Vision Zero SF Street Team has been out on the town talking to residents and visitors about street safety. From Tenderloin Sunday Streets, to the free day at the SF Zoo and at the NoisePop 20th St Block Party, our team has been raising awareness and taking feedback about the city’s efforts to end serious injury and death on our roadways. As you visit SF’s street fairs and popular attractions, keep your eyes peeled for our outreach teams and maybe even the silver-haired Vision Zero Hero!

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Safety + Fun = Money!

Check out this 2010 campaign from Sweden that we think everyone will enjoy. In that country known as a pioneer for safe streets, they set up a speed camera that would ticket speeders as expected, but would enter anyone not speeding into a lottery. The winnings would be funded by the fines issued to speeders. As a result of the campaign, speeds were reduced by 22%.

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Parallel Work

Check out this new PSA campaign in Los Angeles that seeks to end hit-and-runs. Given the recent events here in San Francisco, we think this message is beneficial at home as well.

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Every Detail Matters

Here is a sobering video out of New Zealand that depicts a life-changing moment for two families. Just before a speeding driver is about to collide with a driver who is carelessly turning in front of him, the two men are suddenly frozen in time and are forced to reflect upon their equally errant decisions. The PSA is less about blame and more about getting road users to think about the impacts of every choice they make on the road. It will hopefully change – and save – lives on roads around the world.

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