Every Detail Matters

Here is a sobering video out of New Zealand that depicts a life-changing moment for two families. Just before a speeding driver is about to collide with a driver who is carelessly turning in front of him, the two men are suddenly frozen in time and are forced to reflect upon their equally errant decisions. The PSA is less about blame and more about getting road users to think about the impacts of every choice they make on the road. It will hopefully change – and save – lives on roads around the world.