Project details

Check out this interesting and heartwarming video from the UAE. In that country, 20% of all collisions involve pedestrians, which is especially troubling for children walking to school. Volkswagen set up a program where 2000 local schoolchildren were given tags for their backpacks which initiate a sign that displays their name above a crosswalk called “The Human Crossing.” The idea is that if you know someone’s name, you are more likely to value their life. We hope this will get you thinking and talking about the best ways to get drivers to yield to pedestrians and make our streets safer for kids.