Project details

We are incredibly proud to see the results of new research that shows that our Vision Zero SF publicity efforts are making a difference in pedestrian safety.

“The report, released September 8th, tracked the number of motorists yielding to pedestrians from September 2014 to April of this year at four key intersections. Over that period, officials unveiled bus, billboard and radio ads targeting those intersections. Coupled with increased enforcement, the campaign showed a modest 3-4 percent increase in drivers yielding at the four spots, which the paper’s authors estimate to mean 419 yields per hour at peak commute. Compared to four control sites, yielding increased by as much as 10 percent.” View the full article.